| Grupo La Moderna |

Making a big effort besides of top-quality products and giving a good service La Moderna started to conquer the markets from Hidalgo and the Mexican Bajio, likewise State of Mexico and surrounding areas. “Excellence in taste and Assurance Quality” it was its slogan.

To provide this service, Don Eduardo everyday had to wake up at 5:00 a.m. and had to travel to Bajio, Irapuato, and at his returned he had to past by Celaya, Queretaro and finally Toluca, Everything had to be the same day to ship the orders that were achieved during day. This service attracted to customers of that region. The market and clients were increasing and it was impossible for Mr. Eduardo give the same service to all his clients, so it was necessary to take on some selling agents, between them was Mr. Luis Piñon Linares from Pachuca, Adolfo and Miguel Angel Maldonado Obregón from Bajio and Toluca respectively, also the distributors from México Mr. José C. Yaber Rangel, Mr. Guillermo Huerta and Mr. Roberto Chapa from Guadalajara, as well as a large number of storekeepers from Queretaro, Celaya, Irapuato, Pachuca, Tulancingo and Guadalajara. Here in the state it was crucial the support of Don Jorge and Gabriel Garcés Cruz.

At this time Don Eduardo was always at the forefront buying machinery of new generation; the production equipment was constantly renewed and provided with technical assistance from the best pasta recognized worldwide Mr. Luigi Geremia Zanon, a fundamental pillar in the company’s development. .

In 1978 the company took part in Tablex, who came out from The Mexican Stock Exchange in 1987 and nowadays quote as Grupo La Moderna (GModern).

In 1981 a new building was built on Gonzalez Ortega, which spread out the productive capacity to double, taking an important role in the industry of pastas from Mexico. On this time all the pasta were sold in polypropylene packets of 200 grams.

With the recurrent crisis from country, the economic instability and devaluations, the company had the necessity to begin the exportation in the year of 1986. It was not an easy conquest, because it had many failures and setbacks, but now-a-days represent 15% of sales. We currently have presence in United States, all countries in Central America and some Caribbean islands, as well as in Colombia.